Where Performance Media Drives More Profitable Growth
Health & Wellness
Creative, Paid Search, Social Media, UX, Conversion Rate Optimization
Increase ROAS across paid social channels and drive higher conversion rates. How do we improve core category performance even further and scale new products at efficient levels?
Review and analysis of data showed key differences in day of week/time of day/gender/age segments that warranted a new approach not only through the account architecture but also creative alignment. Identifying the most profitable segments provided an opportunity to isolate and enhance even further.
Aligned paid social budgets/visibility to have the most significant impact focusing on key moments during the day/week, using value–based bidding adjustments to align with age/gender performance and adjust creative assets to speak to the most relevant user based upon targeting/moment.
