We Are Family.
Healthcare & Wellness
Media: TV, Radio, OOH, PPC, SEO, Print
EGC Group partnered with Premier Home Health a leading provider in home health care services, dedicated to offering compassionate and high-quality care to patients across multiple locations.
Faced with the growing demand for skilled healthcare professionals, Premier needed to increase the number of qualified applications and enhance the visibility of Premier Home Health Care’s career opportunities.
EGC Group crafted a dynamic multi-level media execution strategy that leveraged the media that our target interacted with every day.
Our integrated approach included:
Broadcast and Cable TV Advertising: Used a sync license to created compelling ads that showcased the rewarding career opportunities at Premier in a crowded marketplace, reaching a multi-cultural audience.
Search Engine Marketing (SEM): Implementing targeted search campaigns to capture the intent that our commercial schedules generated.
Digital Marketing: Utilized display ads and social media platforms to engage with a diverse audience, highlighting Premier’s commitment to quality care and employee satisfaction.
Out-of-Home (OOH) Advertising: Leveraging strategically placed billboards and transit ads to increase brand visibility where the target lives and works.
