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Mavis Discount Tire – Anthem

Mavis Discount Tire


To elevate Mavis Discount Tire above the retail fray, we created an anthemic story to show that tires, and where you get them, mean more than you think. This TV spot runs primarily during Major League Baseball games to garner the make demographic. But, the story is relatable to anyone in the family. By positioning Mavis Discount Tire as an important conduit for a family to do more with their day, as well as the smart purchase for their tires, Mavis forms a deeper bond with the consumer than just a typical price story.