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KISS – Falscara

True or False(scara)?

KISS Lashes

Welcome to the new way to lash! EGC helped KISS bring their latest lash innovation to market with a disruptive, year-long campaign that really breaks the mold for advertising in the beauty space. The idea driving the campaign is letting women know the truth about Falscara, and what better way to bring that to life than a lie detector.

We continued the campaign with a video revealing the truths about Falscara along with confessionals and IG quizes to increase engagement.