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Joah – Color Squad Lipstick

Turn Up The Color

Joah Beauty

EGC helped Joah launch their newest line of lipstick, Color Squad, by creating a vibrant and anthemic 2-minute music video titled “Turn Up the Color”. Using a giant speaker wall as our back drop, we literally turned up the color with our Color Squad girls. The final result was endless amounts of micro-content that lived across their social channels to help drive sales and traffic to their landing page.

We created an idea that yielded a massive asset library to carry the launch.