Scaling Smartly Through Media
Beauty & Personal Care
Media: Paid Search
EGC Group partnered with IVY USA, a leading beauty brand known for delivering high-quality, innovative personal care products that blend style, wellness, and sustainability.
IVY tasked EGC Group with reaching new customers without sacrificing ROAS
Enabled Google’s ‘bidding to new customers’ tactic within Performance Max campaigns. This provided us with new insights into campaigns that may have shown historically lower ROAS but high new customer growth.
Re-adjusting our bidding strategies based on these new data points allowed us to understand areas that provided new customer growth that needed lower ROAS targets to scale volume.
