EGC elevates InvestBev’s voice, securing the spotlight with strategic PR in the adult beverage industry.
Adult Beverage Industry
Public Relations Strategy & Tactics
EGC has been a key partner to InvestBev, a leading private equity firm and global expert in the adult beverage industry. Through our strategic PR engagement, we’ve leveraged our expertise to secure significant coverage for InvestBev, notably highlighting the impact of tariffs on the beverage industry. InvestBev, founded in 2015, has grown to become a top adult beverage private equity firm, and EGC’s team—founders of the globally recognized Craft Beverage Marketing Awards (CBMAS)—continues to amplify their story and industry presence.
Positioning InvestBev as a leading voice in the adult beverage industry and elevating Brian Rosen’s profile as a respected thought leader through targeted, high-impact media outreach and strategic storytelling. Our tactics included leveraging InvestBev’s strategic partnerships to drive coverage, securing timely interviews with Brian Rosen as a go-to expert on industry trends, offering him opportunities for broader commentary, and distributing press releases for major company milestones.
EGC’s efforts resulted in significant media placements across top-tier publications, solidifying InvestBev’s position as an industry authority. Key highlights included coverage on critical topics such as industry adaptation, the impact of tariffs on tequila prices, and insights into the bourbon market.
