GETFIT: Reframing Wellness at Sterling Optical
Optical
Creative, Strategy, Social Media, Print, Email
The GETFIT campaign redefined what it means to “get fit” in the New Year by connecting eye exams and frame fittings to total-body wellness. By blending health and fashion, the campaign positioned vision care as essential to performing your best (and looking great while doing it) across digital, social, and in-location experiences.
Drive awareness and appointment bookings during a time when there is a heightened consumer focus around health and fitness.
Consumers are highly motivated by fitness and self-improvement goals at the start of the year but rarely connect eye health and vision as part of their broader wellness journey.
We launched the GETFIT campaign to connect eye exams and frame fittings to the broader pursuit of wellness, reinforcing that taking care of your vision helps you perform your best and that the right frames help you look and feel it, too, across integrated digital, social, and in-location touchpoints.
The GETFIT campaign resulted in a 33% increase in eye exam appointments year-over-year.
