Leading the Charge for Recycling
Sustainability & Environmental Sciences
Media: Display, Paid Search, Social
EGC Group partnered with Call2Recycle, a leading product stewardship organization focused on safe and effective battery and cell phone recycling
To support compliance with new recycling laws, Call2Recycle needed to influence residents in New York, Vermont, and Washington D.C. to adopt proper recycling behaviors and align with updated industry regulations.
Utilize a full media mix of paid search, display and paid social to influence users across multiple channels. Capturing user intent across search ensured that we provided users with the right information. Boosted educational content across paid social gave users educational resources to understand the new laws.
