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Brother Quilting Club

Brother Sewing

Brother wasn’t considered top-of-mind among quilters. We set out to help them gain market share in the category by letting consumers know that we listened to their needs and built a series of machines with quilting features made just for them.

So, what’s the first rule of Quilt Club? We talk about quilting…a LOT! Quilters are serious about quilting, and Brother isserious about providing them with the best possible tools to pursue their favorite pastime. To announce the new Quilt Club Series lineup, we created a comedic video that takes place at the meeting of a particularly enthusiastic Quilt Club.

The campaign kicked off with a teaser video where viewers got their first glimpse of this unique club.

We also created a library of feature videos to round out their YouTube Channel, these videos were also used across all social channels to show off the newest features.

Paid & In-Store POP

To support the campaign, a print ad was developed to drive readers to watch the video, and dealers were given in-store POP.