STAT Health wanted to be the “number one” urgent care brand, but faced increasingly fierce competition. They hired EGC to help rebrand and position their practice as the best choice for quick quality care. We created the campaign “Better Care. Stat.” using an unexpected narrative. Our stories were humor-based, which is uncommon in health care marketing, to help their brand stand out in a sea of sameness.
"Stuff-Up-the-Nose Syndrome" TV Spot
"Acute-Alphabet-itis!" TV Spot