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Rich DeSimone

vice president, creative director

What exactly do you “do” at EGC?
I make stuff. Digital stuff, integrated campaign stuff, big ideas, small ideas, and the traditional stuff, too. I manage the day-to-day here at the agency and work closely with the teams to help develop ideas for our clients. We do great stuff and it’s fun to be a part of it.

What is your proudest career moment?
Working on CreateAthon. We do it every year at EGC. It's where we donate our services to a number of charities in one, whirlwind 24-hour period. I think we’ve created some outstanding work for some deserving people.

How do you delight clients every day?
I like to look at the marketing problem and solve it in a way they didn’t see coming. Not just to be different, but to be fresh. The unexpected is what gets noticed, and makes the client smile…usually.


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