The Red Mango frozen yogurt chain relies heavily on having a strong summer season to meet their annual goals for their 200 locations nationwide. When they asked us how to make it their best summer ever, we created a promotion with lots of talk value and activated it on Facebook and Instagram. We gave frozen treat lovers a chance to win Red Mango For Life. It was sweet. Users entered via an Instagram post, generating thousands of pieces of shared social content. Two million impressions were generated and more than 7 thousand incremental store visits were generated.