PR & Influencer Marketing

EGC's Public Relations Approach: More than Traditional

There’s a story behind every brand that goes beyond mere advertising. Sometimes it’s a product launch. Sometimes it’s a corporate sponsorship. At other times, it is such exciting news that you simply need to get the word out.

Serving clients nationwide from New York to California, our traditional and digital public relations services will create the story of your brand and get the right people talking.

At the EGC Group, we focus on your message and reinforce your brand with public relations vehicles that create natural connections. We understand that today’s audiences can, and will, go around you and talk directly to each other about your products and brand via online communication.

 

Public Relations (PR)

While traditional PR is a very one-way means of communicating with an audience, our digital PR team understands the importance of transforming traditional PR into natural conversations by speaking directly to a hyper-targeted audience. 

The PR services of our advertising agency monitor all media channels to seize trending, current and event-driven opportunities. These include:

• Digital and traditional public relations campaigns
• Digital content partnerships (work with online media to become their go-to “expert” in your field)
• Reputation management
• Strategic communications and editorial development
• Media training
• Press conferences
• Speaker placements and speech writing
• Trade show events
• Event planning

Crisis Management

We understand that when a crisis hits, every action matters.

A single crisis could destroy your brand, reputation, and customer loyalty. It is critical that brands manage a crisis so that they are in control, not the event.

When your company is being bombarded with media inquiries and public judgement, we offer a single point of contact that will jump in and manage your strategic messaging and reputation. 

In a time of crisis, we make it easy to engage our services.

• 24/7/365 rapid-response crisis management team
• Situation assessment and short-term planning
• Message development (statements, press releases, talking points and more)
• Crisis-related media outreach, response, coordination, etc.
• Online monitoring

 

Influencer Marketing 

With a whopping 92% of people trusting recommendations from friends and family over other forms of marketing (Nielson Research), the EGC Group recognizes that online influencers are among the strongest decision drivers in marketing today. Influencers use their accounts to focus on a very specific niche. This niche could be a hobby, a lifestyle, or even loyalty to a brand or cause.

Think of an influencer as a mutual friend connecting you to another person; in other words, your brand with your target audience. You trust your friend’s judgement, don’t you?

At the EGC Group, our team creates influencer programs with your target audience’s online habits in mind. Together, we will we define campaign goals and develop a strategy driven by influencers on the appropriate platform(s).

The days of battling with ever-changing social algorithms to share messages or launch new products are somewhat minimized by utilizing (and engaging with!) these already loyal, niche social audiences. These relationship activations will deliver shareable, engaging brand content directly to a growing group of your consumers.