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EGC's Marketing Edge Podcast | Episode 5

Super Bowl Marketing on a Budget

In this episode of the EGC Marketing Edge podcast, we dive deep into the world of Super Bowl marketing. Angela Mertz, EGC’s VP of Integrated Media, shares invaluable tips and strategies for brands that are looking to make a splash during this monumental event—and without breaking the bank.

Join us as Angela explores these four points:

  • Timing is Key: Discover the significance of time slots during the Super Bowl and learn how to maximize visibility for your brand’s promotion.
  • Social Media Savvy: Uncover the secrets of “riding the social media wave” during Super Bowl hype. Consider, for example, devising strategies to leverage platforms like TikTok and capitalizing on viral moments.
  • Local Opportunities: Explore the benefits of local ad spots and gain insights from successful past projects.
  • Streaming Success: Navigate the landscape of streaming services and learn how to effectively promote your brand to audiences who may be skipping traditional ads.

Where to find us:

 

Published on: February 14, 2024

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