Your Beer Marketing Deserves Some Recognition
With over 7,300 breweries across the country (and another 3,000 currently in the planning stage), it’s getting harder and harder to stand out from the competition. In addition to having to nail a delicious and unique line of brews, design and marketing of each beer has become critical to a brewery’s popularity and success.
In the past, small breweries could rely solely on positive word of mouth about their beers. Today, shoppers are persuaded by award-winning products. Seals like “Best Brewery” and “Best Beer” give beers additional stopping power, awareness, and increased experimentation.
Today, small breweries aren't just competing with thousands of other independent operations like their own. They're now battling against behemoth corporate beer companies. Recently, these small breweries have been blindsided by an onslaught of innovative new alcoholic beverages, all vying for the same drinker.
Within a brewery’s walls, the odds are that a drinker takes the time to read the little blurb on a menu, have a 10-second conversation with a bartender, or maybe take a glimpse at a tap handle to make a beer decision. At the shelf, it is between either previous brand recognition – or your label.
Canning beer started nationally in the 1930s, post-prohibition. At the time, these were just simple cans to help spread beer around the country. Things have really changed.
Cans now serve as a physical manifestation of a brand.
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