Suade will focus on creative PR campaign ideation that celebrates the brand’s ethos and earns SoBoL the media attention it deserves. Suade, the performance PR division of EGC Group, is proud to announce a new partnership with SoBoL, the popular (and fast-growing!) acai bowl and smoothie franchise. As SoBoL continues to expand its footprint across the country, Suade will serve as the brand’s dedicated public relations partner, tasked with sharpening its national voice and ensuring the story behind every bowl reaches the media outlets, communities, and customers who matter most. The partnership will center on two connected pillars: creative campaign development and proactive media relations. Suade will work hand in hand with the SoBoL team to build ownable, newsworthy moments, from product launches to cultural tie-ins, which capture the brand’s surf-and-beach lifestyle roots and its commitment to fresh, functional ingredients. Suade will lead a consistent media outreach strategy designed to put SoBoL in front of national and regional media as the brand opens new locations and enters new markets. Suade is excited to add SoBoL to the client roster and secure the kind of earned media presence that matches its brand energy and exponential growth. To learn more about how performance public relations can benefit your brand, visit EGC’s Suade page.
