This week, EGC presents a replay of what to know about the transition to Google Analytics 4 (G4), courtesy of Jim Pasqualone, Senior Director of Digital Growth.
In 2023, the standard format of Google Analytics will be completely changed to G4. Much of this change centers on user privacy, which has been a hot button issue that Google has been addressing for some time. Jim explains the benefits that G4 offers—such as predictive modeling and data attribution—in this video. (We can’t stress the importance of watching Jim’s video explanation. Next year—and G4—will be here before you know it.)
Read this blog for more details about G4.