Agency Buzz

For EGC Group, A Wink And A KISS And A Really Big Deal

January 23, 2018 (MELVILLE, NY) – EGC Group is proud to announce they have expanded their partnership with KISS Products, one of the world’s largest manufacturers and distributors of professional quality beauty products. Last year, EGC was selected as the digital marketing agency for KISS Products’ 2017 digital campaign for lashes.

December 20, 2017 (MELVILLE, NY) – EGC Group, a New York-based, full-service digital and marketing agency, is excited to announce that it continues to expand its team as we welcome in a new year.

Bloomingdale’s to unveil renovation at Roosevelt Field

New pitch niche: ‘Influencers’ tout products to social media followers

On Wednesday, July 19, the EGC Social Team was fortunate enough to attend Facebook’s latest Discover Growth Event, held at the AXA Production and Event Center in New York City. The event featured key learnings and industry insights from a variety of panelists, namely Gary Vaynerchuk, CEO of VaynerMedia and VaynerSports, who shed light on the beauty behind putting advertising dollars towards Facebook and Instagram for maximum brand engagement and overall profit. 

The EGC Team headed to paradise to present at this year’s Emerging Vision National Conference at the beautiful Kahala Hotel and Resort in Hawaii. The group enjoyed meetings, vendor expos, and a luau celebration. EGC’s presentation about the future of retail was very well received, as were client success stories.

EGC President Nicole Larrauri, and Executive Director of the Craft Beverage Division, Jim McCune, recently spoke with Long Island Business News about how EGC is helping craft breweries rise in a growing market in the New York area and beyond. 

July 6, 2017  – The EGC Group, a rapidly growing New York-based marketing and digital agency, is excited to welcome new members to the team

EGC recently won seven (7) Telly Awards for its clients Canon, Mavis Discount Tire, TREND Transformations, and Brother International. The Telly Awards are the premier awards honoring the best creative work in TV and cable, digital and streaming, and non-broadcast productions. The Telly Awards receives over 13,000 entries yearly from all 50 states and five continents.

MAY 19, 2017 (MELVILLE, NEW YORK) — EGC Group is proud to be celebrating the fourth anniversary of their Craft Beverage Division during American Craft Beer Week. Led by Jim McCune, Executive Director, Craft Beverage Division, the ever-growing team of beverage marketing experts at the agency continues to successfully offer the following services to beverage clientele: strategic planning, branding, package design, digital marketing (SEO, inbound, PPC), web development, social media and public relations.

EGC President Nicole Larrauri recently spoke with Luxury Daily about Snapchat's current struggles with growing its daily active user base and how the platform is making changes that will allow brands to track how their campaigns are performing.

After an extensive agency search, STAT Health has hired EGC Group as Agency of Record. STAT Health is a fast growing urgent care center and walk-in clinic brand providing adult and pediatric care in the NY region. EGC will be engaged in strategic brand development, media and connection planning, digital and social media strategy and public relations.

April 26, 2017  – The EGC Group, a rapidly growing New York-based marketing and digital agency, is excited to welcome new members to the team as well as celebrate those who recently received promotions.

EGC conceived and deployed an attention-grabbing social campaign on Facebook and Instagram to raise awareness and drive sales for the KISS Lash Couture Faux Mink lashes line. The Facebook campaign playfully compares things that are better than ordinary, leveraging the KISS theme line – “Like Mink, Only Better.” For Instagram, EGC designed graphic images out of actual lashes, based on the names of specific products in the line. The disruptive campaign targets make up enthusiasts who want their look to be more dramatic.

The EGC Group Craft Beverage Division descended on the home of the nation's capital last week for the 34th Annual Craft Brewers Conference (CBC) & BrewExpo America. As the largest industry gathering, CBC brought together 13,300 brewing professionals and more than 900 exhibitors for discussions and dialogue about America’s craft brewing business and culture. EGC was proud to attend this year, and was represented with a larger crew that included members from their account management and public relations teams.

EGC created the branding for a new line of luxury eyewear debuting at The Eye Gallery, Site for Sore Eyes, and Sterling Optical retail stores nationwide. Handmade in France under the supervision of famed designer, Frederic Beausoleil, EGC developed the name "Inspira," and utilized custom illustrations for the extensive marketing campaign, debuting this Spring!

EGC President Nicole Larrauri was quoted in “Long Island Business News” about the noteworthy technology trends at this week’s South by Southwest (SXSW) festival in Austin, TX.