Agency News

Last week, representatives from the Craft Beer Marketing Awards (CBMAS), which was founded by EGC, were among the many exhibitors at the New York State Brewers Conference in Albany, NY. 

In a recent article published in Digiday, EGC President Nicole Penn presented her views on the effectiveness of email and SMS marketing.

You may have seen some of the videos, but were you aware that The Content Studio at EGC Group also produces podcasts? Case in point: Gerber Finance.

Jamie Erhardt, who was recently promoted to the position of Group Account Director at EGC, was among those interviewed in a Newsday feature about QR codes and safety. 

As March is “Women’s History Month,” EGC salutes a few of the very talented women who make up our team. Their efforts go above and beyond to make the campaigns of our clients come alive and become successful.

EGC congratulates Jovia Financial Credit Union on its inclusion among the honorees in the “LIBN (Long Island Business News) Diversity in Business Awards” for 2022.

As we witness horrific events in the Ukraine—and while they are happening—news coverage is broadcast. And since news is not only broadcast in major outlets but on TikTok and newer platforms, it’s important to know what’s accurate. The EGC Content Team looks at how to vet news and online information to be sure what you’re reading is legit. Here’s a helpful graphic of what to be aware of, made possible by the News Literacy Project.

In a study by Business2Community, the average tenure between an agency and a particular client is between three and five years. With those figures in mind, we are proud to salute our partnership with Brother International Corporation, whom we’ve worked with for 17 years—and counting.

EGC congratulates client Westbury House, part of Old Westbury Gardens, on being included by House Beautiful as among “The 10 Best Gilded Age Mansions in the United States.”

Banking and money matters don’t automatically connect with humor—but EGC accomplished this feat last year with the creation and launch of Jovia Financial Credit Union’s video series on “financial literacy.” Featuring a smart and sassy-but-savvy spokesperson—Jo from Jovia—EGC devised several videos that were as entertaining as they were informative; so much so, that this campaign won a Telly Award for Best Social Video Series.

As EGC’s Vice President of Client Services, Lara Bass has many tasks to manage as the liaison between the Agency and its roster of clients. In this Q&A session, Lara discusses how she feels her career has grown, great career advice she has received, and what she considers to be the most rewarding aspect of her job.

How does Christina Botte, EGC’s Director of Social Media, maintain a healthy perspective while challenging herself? By staying in touch with nature.

Nicole Penn, President of EGC Group, was recently appointed to the Board of Directors of Tribe Global, a worldwide network of 35 advertising agencies.

The Long Island Association (LIA)—the region’s leading non-profit and non-partisan business organization—has a new look and rebrand, courtesy of EGC. 

What do a pharmaceutical company and beer importer have in common? A warm welcome as they join EGC’s growing roster of clients.

As we conclude our third year, the Craft Beer Marketing Awards (CBMAS), which was created and is sponsored by EGC Group, is gaining attention from all over the world.

With the new year in full swing, EGC welcomes a new team member—Diana Di Raimondo, who joins our growing social media team as Senior Social Manager.

EGC is bringing smiles to many faces with its new campaign for client Dental365.

Arriving at EGC in 2014 as an Account Manager, Tina Zhen received a well-deserved promotion earlier this year to Account Supervisor. She oversees and handles accounts as varied as Brother International Corporation to one of EGC’s more recent clients, Glasshouse Fragrances. Tina wears many hats at EGC, one of which has earned her the added title of “Resident Crafter,” as she studies and tests the new products produced by Brother’s Craft Division. In this Q&A, Tina comments on changing consumer behaviors and trends, the projects she enjoys most, and her artistic side.

The EGC Group has a number of partnerships, one of which is the highest tier with Google. As a Google Premier Partner, EGC—and by extension, its clients—has access to unique and exclusive benefits that include product training, reports on key insights, and account support.