Agency News

TikTok can be used to promote any brand or industry—even healthcare. Nicole Penn, President of EGC Group, explains how to Medical Marketing and Media.

Is the landing page of your website helping—or hurting—your brand? Steve Castro, Director of Web Development at EGC, explains what you should know.

This week, EGC presents a replay of what to know about the transition to Google Analytics 4 (G4), courtesy of Jim Pasqualone, Senior Director of Digital Growth.

EGC President Nicole Penn was quoted in a recent edition of SmartBrief about the benefits that TikTok brings to marketing campaigns.

Is your website accessible to everyone—including users with disabilities? This is why ADA compliance is important, as explained by Steve Castro, EGC’s Director of Web Development.

Find out how KayCee Baumgarten, Executive Assistant to President & CEO at EGC, unwinds after the workweek to maintain a healthy mindset to stay productive.

EGC is happy to welcome our newest hire, Rachel Lubertine, who comes to us with extensive experience in project management and producing integrated campaigns.

So, your brand is on one or more social media platforms, but is it getting noticed? Christina Botte, Director of Social Media at EGC, offers tips on how to engage your brand’s audience on social.

Nicole Penn, President of EGC, spoke to Newsday on the dramatic increase and effectiveness of how brands connect with customers via text. 

EGC CEO Ernie Canadeo, in his role as Chairman of the Long Island Music and Entertainment Hall of Fame, has found a permanent home for the organization.

Steve Castro, EGC’s Director of Web Development, discusses how to improve your website's speed score so that it is fast, healthy, and the best quality it can be!

The EGC Group is pleased to welcome Christopher Canadeo to the team in the newly appointed position of Director of Analytics.

Michael DiMarco, SEO Director at EGC, presents some reminders about the human factor behind search engine optimization.

Subscription-based TV has reached its peak! Angela Mertz, EGC’s VP Integrated Media, shares why streaming video needs to be a part of your media mix to optimize your advertising efforts.

Efforts to pass a new national privacy bill are in progress, and EGC President Nicole Penn commented on Apple’s clever take on the situation.

What do track and field races have in common with search engine optimization (SEO)? Michael DiMarco, SEO Director at EGC explains.

This is shaping up to be a banner year for EGC. Last month, the Agency won 14 creative awards in eight categories for our clients. Our latest wins were the Tellys, having won four awards—for four different clients.

Christina Botte, EGC's Director of Social Media, gives insight on the value that Instagram Reels can bring to your marketing campaigns.

Nicole Penn, President of EGC Group, recently wrote a commentary that was published on Media Post about the unique marketing benefits of social media favorite, TikTok.

Angela Mertz, VP of Integrated Media, talks about out-of-home (OOH) advertising and how businesses can optimize campaigns by using location data.