Agency News

The basic foundation of social media is communication, of which Shannon Duer is an expert. Having professionally managed many aspects of social before joining EGC, Shannon communicates the challenges of keeping on top of emerging (and changing) trends and what she takes pride and satisfaction in her role as Social Media Manager.

As part of its campaign for PremierOne Dental Plan, EGC crafted this clever and informative video. Don’t have dental insurance? You can still have a plan. Find out how.

In celebration of Halloween, EGC held a costume party. Check out the inventive outfits designed and worn by 13 of our team members, and be sure to vote for the one you like best! 

The EGC Group is proud to announce its win of a Gold MarCom Award in recognition of the Premier Home Health Care Services campaign: “Join Our Family.”

EGC conducted a survey among business owners regarding their predictions for 2023, and uncovered some very interesting conclusions…

Nicole Penn explains why Pinterest, with its ease of use, cost-effectiveness, and millions of users should not be overlooked in your marketing campaigns.

There are many benefits to maintaining relationships with boomerang employees, as EGC President Nicole Penn explains in an article for Quartz. 

The success for EGC client Premier Home Health Care Services continues with a recent interview with COO Marsha Ramos that was featured on WPIX-11’s “New York Living.”

The winter-themed “Shimmering Solstice” returns to Old Westbury Gardens this year, with a sparkling promotional campaign from EGC to highlight new and expanded features of this event.

EGC client, Jovia Financial Credit Union, Jovia saw an increase in social engagement by using Instagram Reels created and produced by EGC, while also reaching a younger demographic.

The CBMAS (Craft Beer Marketing Awards), created and sponsored by EGC Group, is now taking entries for its fourth season—with many new and exciting changes. 

Meet Hayley Botte, an intern at EGC, who is extremely dedicated in her attention to detail at the Agency, as this Instagram Reel demonstrates.

Since its launch last month, EGC’s integrated campaign for Premier Home Health Care Services Inc. has gone above and beyond expectations.

Cosette Pharmaceuticals underwent major upgrades in its organization, and EGC showcased these achievements in a versatile brand refresh. 

EGC President Nicole Penn expressed her views about TikTok’s most recent advertising options—just in time for the holiday shopping season.

There is a lot to be aware of when tracking a campaign, but Christopher Canadeo, EGC’s Director of Analytics, explains what you should know.

Every agency wants to ensure success for its clients. But how does that happen? Here are pointers from Lara Bass, EGC’s VP of Client Services.

The team members of EGC gathered to celebrate a summer of great productivity at Garvies Point Brewery & Restaurant in Glen Cove, NY.

Learn why Google is phasing out third-party tracking and how you can adapt to alternate technologies from EGC’s Director of Analytics, Christopher Canadeo.

EGC is proud and excited for client Jovia for having been named “Best Credit Union” in the “LIBN Reader Ranking Awards” for 2022.