Agency News

The first half of 2021 brought on a new wave of entrepreneurism. In fact, according to Sage research, almost half (45 percent) of the people who started a business in 2021 were inspired to do so during the 2020 lockdown. And many of these new start-ups or passion pursuits are embroidery businesses, as can be seen by rise of Etsy shops and the consumer desire for personalized goods. Brother International Corporation, a global leader in sewing and embroidery, helps fulfill the entrepreneurial dream with the new Entrepreneur W PR680W 6-needle home embroidery machine.

Nicole Penn, President of EGC, talked with Abrar Al-Heeti of CNET about the new trend of submitting video resumes to potential employers through social media platform, TikTok.

Liquor.com recently published a list of its 10 best wheat beers for 2021, and Jim McCune, Executive Director Craft Beverage at EGC offered his choice.

Viraya Myint’s talent for organization and detail as Account Manager at EGC extends outside the office to a genuinely unique “picture perfect” project she started with her children…

Jim McCune, Executive Director Craft Beverage at EGC, just published an article for Craft Brewing Business about what some call ‘The Candemic’—the shortage of aluminum beer cans.

EGC President Nicole Penn spoke to Newsday about the customer experience, post-COVID-19. Shoppers have changed their attitudes and practices, so brands must be ready to adapt.

EGC President Nicole Penn wrote an article on how to grow a franchise that is running in two online publications: Small Biz Daily and Street Fight.

Michael DiMarco joined EGC earlier this year as SEO Manager. With an impressive credits that range from having worked at Havas—one of the world’s largest global communications groups—to Advice Media, which has been included on the “Inc. 500/5000” list, Michael is well-versed in the world of search engine optimization. Find out what he has to say about the experience of working remotely in the era of COVID-19, the rise of local search marketing, and the most important digital media best practices of today.

Business is growing at EGC Group, and here are four new clients that we have partnered with to perform a variety of digital and traditional advertising and marketing services. They are…

The website for Digital Wellness—a health platform that transforms people’s health—recently went through a healthy transformation of its own, thanks to EGC.

EGC recently launched a video series for client KISS Lashes that inspires their customers to declare their individuality. The results were nothing short of eye-catching.

In a recent Insider article, EGC President Nicole Penn presented findings of how the “baby boomer” generation represents a healthy percentage of consumers who are seeking products and services.

It was terrific to get together in person as we enjoyed a beautiful day playing 18 holes of miniature golf followed by a cocktail party at Sagamore Yacht Club in Oyster Bay.

Jamie Erhardt is among the impressive roster of “boomerang employees” at EGC: She worked here for a while, moved to the city for a while, but returned to this Agency as an Account Supervisor. In this Q & A, Jamie discusses a memorable campaign she managed, digital marketing trends she believes will become popular, and her inspiration in balancing a career and family.

Glasshouse Fragrances, a beloved brand overseas, is now available in the U.S. 

Until this week, this high-end line of home and personal fragrances was only available in the Australia and in New Zealand. Now, the U.S. audience can enjoy these incredible and transformative scents. EGC is managing this e-commerce site and supportive marketing plans. Experience the brand and learn about their fragrances by visiting the website here.

Yes, the employee roster at EGC keeps growing. This month, we introduce new faces and a “boomerang” employee—someone who began at EGC, then left to work elsewhere, but returned.

Jennifer McLogan of CBS News recently reported on the dramatic increase in shopping that corresponds to the decrease in restrictions imposed by the pandemic, and EGC was on hand to explain this shift.

EGC will develop and be responsible for e-commerce management, paid search, PR, social media and creative support for Glasshouse Fragrances in the U.S.

Nicole Penn, President of EGC Group, published an article for Women in Retail, explaining steps businesses should take in transitioning their digital strategies, post-pandemic.

An article in “Good Company,” published by the U.S. Chamber of Commerce, included EGC President Nicole Penn’s observations how “Instagram buying” is benefiting smaller brands.