Agency News

Fans and followers of the Craft Beer Marketing Awards (CBMAs) can now listen in to the experiences and insights of professionals in the craft beverage industry. Presenting “Marketing On Tap,” the official CBMAs podcast, sponsored by EGC.

By day, Jonathan Baker proofreads, copy edits, and writes words for EGC. By night (pre-pandemic), he said words onstage when he performed before live audiences.

Earlier this week, on Giving Tuesday, EGC contributed to client Gerber Finance’s mission of raising money for the HOPE-Full Kids Program, which provides meals to children facing food insecurity.

In the new normal where many people are working from home, it can be challenging to evenly manage a work/life balance, which has become necessary like never before. Christie Bacchioni, Digital Account Manager at EGC, offers her insights gleaned from personal experience at being a wife, mother, and home-based professional, along with observations on how consumer behavior has changed during the era of COVID-19.

Nicole Penn, President of EGC Group, offered her insights to Newsday on how the changes brought on by the COVID-19 pandemic have made it necessary for businesses to truly connect with their customer base via personalization and by providing a smooth, convenient shopping experience.

In July, The Content Studio at EGC began recording the “We Grow Together” podcast for client Gerber Finance. Since then, new episodes have regularly been produced and posted to provide interested listeners with financial advice. The various topics have covered company culture, how to pivot in the COVID-19 pandemic, sustaining growth, what to plan for in making a turnaround, and everything that’s needed to know about asset-based lending. Listen to current and past podcasts of "We Grow Together" on the Gerber Finance website by clicking here or on the image below.

Before becoming EGC’s Public Relations Video Manager, Chris Collora had a rich and varied career. He’s been a journalist in print and television and for online publications, and has even written a book. Find out Chris’ insights on adapting to working in PR during the era of COVID-19 and impact of digital conversion.

The challenges ushered in by COVID-19 have forced most brands to ask themselves a new and challenging question: “How do we stay visible and active while we cut back on the time, energy, and expenses required for strategic marketing?” The answer: Repurpose already effective content.

The EGC Content Studio produced a Long Island Association (LIA) Virtual Luncheon featuring baseball great, Alex Rodriquez (A-Rod), interviewed by LIA President, Kevin Law.

It may be said that search engine optimization (better known simply by the acronym “SEO”) is the lifeline to every store, shop, restaurant, and business of any kind that has an online presence. (And in today’s times, that accounts for practically all businesses.) If you’ve ever wondered about what makes a business listing appear in an online search (preferably near the top of the results page), find out what Brianna Whelan, SEO Specialist at EGC Group, has to offer.

EGC is proud to partner with MSJ+Today – a US specialized urgent care practice on the West Coast – for branding and digital marketing.

EGC’s public relations efforts recently caught the attention of major news outlet in the second largest media market in the country. ABC LA – an affiliate of American Broadcasting Company – ran a story of how business has picked up for a neighborhood sewing shop – where products of Brother International Corporation were prominently on display.

Trying to maintain a positive professional attitude in this era of the COVID-19 pandemic is challenging, to say the least, but production artist Danielle Mount (or “Dani,” as she is known at EGC) effortlessly achieves this. In this feature, Dani offers her thoughts on managing a work-from-home plan, her attitude toward the most fulfilling projects, and her career at EGC.

In her more than 20 years at EGC Group, Angela Mertz has developed a laser-focused determination to exceed client expectations. Clients, in return, admire her ability to navigate the twists and turns of a campaign, and how to change course in order to enhance the effectiveness of these campaigns.

Vaughn College provides futureproof careers to its students. The EGC Group recently brought Vaughn’s website into the future with a smart and sleek redesign.

Like most companies, many franchise locations and small businesses count on local listings to drive web and in-store traffic. But what if local business owners aren’t properly maintaining key platforms, such as Google My Business (GMB)? Such was the case for Supercuts. Salons were in serious need of technical marketing support, as 41 percent of their local listings had address errors and 27 percent didn’t have a website listed.

Last Thursday (September 3), members of the EGC Group met for an informal get together – with social distancing guidelines in place – outside the Agency’s office in Melville. Many of the staff had not seen each other (outside of Zoom meetings) since mid-March, so this was indeed an enjoyable mini-reunion.

EGC has been crafting for a great cause during this pandemic. Find out how Tina Zhen, Senior Account Executive at EGC, combined inventiveness and practicality by using the Brother ScanNCut machine to create personalized face masks for kids as they venture back to school.

Angela Mertz, EGC’s VP of Integrated Marketing, shares insights into the new battle between Apple and Facebook, and what the impact will be on Facebook's audience targeting. 

EGC was able to secure client Brother International Corporation in InStyle Magazine, focusing on the pandemic’s impact on interest in sewing machines.