Writing in Agility PR, Nicole Penn, CEO of EGC and Founder of Suade Performance PR, argues that with 82 percent of AI citations coming from earned media, the teams that lead now will decide which brands stay visible. It’s common knowledge that AI has revolutionized the manner in which online users search. Brands have had to change how they can be discovered, as very few users click on a link; the info they seek is right before them after they enter a search query. This new method of search also extends to public relations. As Nicole states: Right now, AI search is being written about everywhere. But look at who’s writing it. SEO or search agencies are leading the conversation, not communicators or PR experts. If you are a PR professional, this article demands your attention. Discover facts and figures of this shift, and why adapting to the new realities of the search landscape is crucial. Additionally, an action plan is included to help you adjust your PR strengths so that you will lead (and not lag) in search. Read the complete Agility PR article. Visit and learn more about Suade.
