Newsday Features EGC’s Influencer Marketing Team
Learn how influential social media influencers truly are.
Newsday quotes a figure from Influencer Marketing Hub, which predicts that social media influencer marketing is projected to reach $13.8 billion by the end of the year.
With that in mind, as Jackie DiBella, Account Manager at EGC states: “Influencers aren’t going away.” Jackie goes on to say that it is advantageous for local and small businesses to connect with influencers who promote specific types of goods and services that would connect to the right audiences. An influencer does not necessarily have to be famous. So long as he or she has followers, and these followers will in turn follow an influencer’s lead in promoting a local business, the returns can be great.
Click here to read the full article, which goes on to report on cross-promotion, “freebies,” and how the COVID-19 pandemic has impacted social media influencer marketing.
Learn more about EGC’s social media marketing services here.