EGC Admissions Marketing Team Grows with New Hires, New Clients, and New Resources
The EGC Admissions Team is growing. Donna Ferranti, an EGC alum, has re-joined the group as a Media and Account Executive. Donna had worked with EGC's franchise and multi-location accounts, and is now using her online and offline media planning experience and account service skills to launch effective recruitment strategies.
In addition, EGC has partnered with Response Tap to offer education clients more actionable data and analytics through call tracking services. Clients are able to receive a one-view report on exact ROI on all traditional and digital media tactics, real time cost per lead analysis, the opportunity to understand which campaigns drive offline phone calls, and the ability to rate and score leads.
These new resources will help assist EGC's current national college and university client list, as well as several new clients including American Higher Education Development Corporation with educational institutions in Wisconsin, Minnesota, Illinois, Ohio, Florida and Michigan.