Jim McCune and Nicole Larrauri Speak with "Long Island Business News" About the Rise of Craft Breweries
EGC President Nicole Larrauri, and Executive Director of the Craft Beverage Division, Jim McCune, recently spoke with Long Island Business News about how EGC is helping craft breweries rise in a growing market in the New York area and beyond.
Drinking the Talk
An ad agency helps craft breweries rise with the tide.
July 3, 2017 by Adina Genn
“It’s a different segment to advertise to,” he said. “They are the most-educated consumer. They want the full story. They want breweries to be fully transparent. They want to know the ingredients, and they want to know the process in a meaningful way.”
“It was a limited batch,” Larrauri said. “It was designed retro, and we shared with friends and family.”