“Live From The EGC Content Studio”: What Makes a Great Landing Page?
Is the landing page of your website helping—or hurting—your brand? Steve Castro, Director of Web Development at EGC, explains what you should know.
Does your landing page look “busy” with a lot of showy graphics? Dial this design back. A landing page should be simple, clean, and concise—with the CTA (call-to-action) being the strongest feature to attract the user’s attention.
Steve goes on to explain forms for lead capture, the importance of making a landing page’s design mobile-friendly, and what practices to follow once you have those lead conversions, which you can learn about in this video.
Read more about how a landing page impacts the user experience here.