“Live From The EGC Content Studio”: Success With Streaming Video

Subscription-based TV has reached its peak! Angela Mertz, EGC’s VP Integrated Media, shares why streaming video needs to be a part of your media mix to optimize your advertising efforts.

Angela.Content StudioAngela points out that ad supported services are being offered by more streaming video platforms on an ever-increasing basis—which in turn can be applied to other areas of a media campaign. What is the biggest benefit for running streaming video? Angela answers this question and more here.

Read more of Angela’s insights about streaming video in this blog.