What do track and field races have in common with search engine optimization (SEO)? Michael DiMarco, SEO Director at EGC explains.
Michael regards SEO as a marathon—not a sprint. 🏃♂️ Unlike paid advertising, SEO needs to examine trends on the long term and if campaigns improve year-over-year rather than month-over-month. Find out what to expect once incremental growth begins by watching this video.