Every agency wants to ensure success for its clients. But how does that happen? Here are pointers from Lara Bass, EGC’s VP of Client Services.
The first and most important step, as Lara points out, is to put the time and effort into pinpointing the goals of each client, which then provides ideas as to how they can be reached. The more specific the goals are, the better chances for a successful campaign. Learn more about goal-setting as well as the importance of reporting how a campaign is performing with the help of tools such as a real-time digital dashboard.