“Live From The EGC Content Studio”: Google

Learn why Google is phasing out third-party tracking and how you can adapt to alternate technologies from EGC’s Director of Analytics, Christopher Canadeo.

Christopher Canadeo.Content Studio.NewChristopher explains the differences between “first-party” and “third-party” tracking and how privacy concerns have motivated Google to eliminate the latter. Check out this video to learn more about new technologies to adopt, such as Google Analytics 4 (GA4) and the agency-friendly Google Sandbox.