Jim Pasqualone, Senior Director of Digital Growth at EGC, discusses what you need to know about the upcoming transition to Google Analytics 4 (or GA4).
Next year, the standard Google Analytics format that you’ve used to watch how your online campaigns perform will be replaced by GA4—which will be the only mechanism available for tracking. The benefits provided by this upgrade to GA4 include privacy safeguards as well as a feature called “predictive modeling.” Find out more about GA4 by watching this video of Jim’s explanation.