“Live From The EGC Content Studio”: Data and Technology in Media

Christopher Canadeo, Director of Analytics at EGC, explains data and analytics in today’s media, and its impact on reaching the target audience.

Christopher Canadeo.Content Studio.NewWho doesn’t want to understand their customer as fully as possible? Through a variety of tools and resources, marketers can optimize their media to help reach the target audiences who would be most interested in the goods and services of a particular brand. Christopher explains how in this video.