Latest EGC Video for Brother International Corporation
The first half of 2021 brought on a new wave of entrepreneurism. In fact, according to Sage research, almost half (45 percent) of the people who started a business in 2021 were inspired to do so during the 2020 lockdown. And many of these new start-ups or passion pursuits are embroidery businesses, as can be seen by rise of Etsy shops and the consumer desire for personalized goods. Brother International Corporation, a global leader in sewing and embroidery, helps fulfill the entrepreneurial dream with the new Entrepreneur W PR680W 6-needle home embroidery machine.
The EGC Group decided a remarkable product deserved a remarkable story. With an energy and narrative style unusual for the category, the “Go-Getter” campaign delivers exactly that. Go-Getter speaks to serious embroidery enthusiasts who are ready to take their crafting to the next level—as well as to people looking to jump-start a business of their very own. This spot follows the entrepreneurial journey of a family that will inspire all of us.
Brother is proud to have created a product that can help make their dreams a reality, and the EGC team is proud to help spread the word.
Watch the Brother “Go-Getter” video here.