Well-known web and social media management platform Hootsuite recently published an article on the best AI content creation tools. Insights were gathered from several experts, one of whom was Christina Botte, EGC Group’s Director of Social Media. What were her thoughts? This article presented a look at not only the wide variety of available AI tools used to created social media content, but guidelines as to which are most effective for specific tasks. Questions, such as which tools are best for writing captions or designing visuals, were followed by very detailed explanations from experts. Christina weighed in on the importance as to whether an AI tool in fact “understands” social media: “The first thing I check is whether it actually understands social, not just content in general. Does it know platform features, what’s trending, does it understand that TikTok and LinkedIn aren’t the same animal? If it’s giving me generic captions with zero context, I’m out.” Read the complete Hootsuite article. Then, check out EGC Group’s Social Media Mastery page for more examples of our expertise.
