Help “Drink The Bay Clean” on World Environment Day
"Drink The Bay Clean" with us on Saturday, June 10, for World Environment Day and the release of Blue Point Brewing Company’s exclusive brew for charity.
We’ve got a long day planned, so stop by for a bit or hang out the whole time:
- 10am – 12pm: Clean-up at Bradley Beach in Blue Point, NY: Join the BPBC Brew Crew and volunteers for a beach clean-up and receive a special, limited–edition Drink the Bay Clean gift!
- 12pm – 4pm: World Environmental Day Celebration at Blue Point Brewery in Patchogue, NY: Come meet the awesome people doing the awesome work to protect our environment - and have some delicious beers while you’re at it.
- 4pm – 8pm: Official "Drink The Bay Clean" IPL Release Party at Blue Point Brewery in Patchogue, NY: We need your help to drink the bay clean! Hang out, crack open a can, and enjoy the unique ska–funk–hip hop fusion from “Nonstop To Cairo.” Chow down with food from Blue Island Oyster and sustainable cuisine from Farm to Truck.
By purchasing “Drink The Bay Clean” India Pale Lager, your contributions will help:
- The Creek Defender Program and local stewardship
- Save The Great South Bay’s Oyster Restoration Project
- Support “I Love Long Island” efforts to move away from chemical fertilizers and pesticides
- Wastewater infrastructure education and advocacy
To learn more, visit: http://drinkthebayclean.com
Our Great South Bay is under grave threat. The main issue is water quality. For generations, the Great South Bay provided half of all clams consumed in the United States, and provided the first oysters exported to Europe by request of the Queen. To this day, Blue Point Oysters can still be found on menus across the globe, coasting on only their good name.
Over the years, the Great South Bay has lost a significant percentage of its shellfish population and habitat. Thousands of baymen once worked these waters, but today, are a rare and nostalgic site. The dramatic reduction eventually collapsed the local industry and devastated neighboring communities that depended on the shellfish.
Great South Bay is a designated estuary of unparalleled beauty and significance. Estuaries are among the most diverse and biologically productive ecosystems on earth. Due to human pollution, our Bay, like many across the country have become the resting place for lawn fertilizers, pesticides, sewage, storm run-off, and pollutants.
Great South Bay is an environmental treasure, and that’s why The Blue Point Brewing Company has partnered with Save The Great South Bay, a non-profit organization, to support the newly-founded Save The Great South Bay Creek Defender Program.
The first order of business? Beer.
With a mission to protect and improve Great South Bay, Blue Point Brewing Company brewed “Drink The Bay Clean” India Pale Lager to support these efforts. A portion of the proceeds will be donated to local environmental groups dedicated to revitalizing our beloved Great South Bay. So, with every sip you’ll be contributing to the health of our waters and metaphorically “Drinking The Bay Clean”.
Mark Burford from Blue Point Brewing, “Ninety-five percent of beer is water. All brewers know how important clean water is to them. The quality of our water will only be worse tomorrow, and that’s why the Bay needs our help today. We owe it to our children to fix this. Clean water is worth fighting for.”
The people who invented this beer, who brewed it, who distribute it, and who support it – all grew up here on the waters of the Great South Bay, and they love Long Island.
This IPL begins with Long Island glacial water and combines wheat malt, Admiral, Calypso and Horizon hops for floral notes, and the bite of an IPA but refreshing like a Lager. Blue Point Brewing Head Brewer Eric Ahlberg "We dedicate our lives to making beer, and when the water of Long Island comes calling for help. We try to answer the call by making the best beer you've ever tasted.
Blue Point Brewing hired the EGC Group Craft Beverage Division to help with the promotion. EGC joined forces with Carleton Clothing founder and head designer Reid Carleton to develop a handcrafted, Long Island nautical theme that he’s well known for, “The Great South Bay has always been a big part of my life. I think most people living on the south shore feel connected to it. A lot of my design ideas come from experiences or things I’ve seen on the water.”
EGC also brought client Hopsteiner into the mix, who donated a portion of the hops, and printer DWS Associates who helped with the beers labels.
Great South Bay provides recreational opportunities to millions of people in New York who live, work and play within its watershed. It welcomes fishermen, swimmers, surfers, divers, paddle boarders, and recreational boating. But many of our waters are closed to shell-fishing and swimming because of bacterial pollution and run-off.
Marshall Brown of Save The Great South Bay, “We first need to build a sustainable Bay. Long Island itself needs to become sustainable. We don’t have a choice. This bay can become one of the most productive shellfisheries in the world again. We’re doing what needs to be done to make that happen.”
Support the mission: https://savethegreatsouthbay.org
Posted by Jim McCune, Director of EGC's Craft Beverage Division | firstname.lastname@example.org | 516-935-4944