EGC’s Marketing Edge Podcast—Understanding Conversion Rates: Actionable Strategies for Business Growth

In this episode of EGC’s Marketing Edge Podcast, discover the ins and outs of conversion rates (CVR) and their importance in growing your business. 

Listen in on BuzzSprout as Christopher Canadeo, Director of Growth at EGC, defines the meaning of conversion rates and discusses the frameworks to build a winning strategy. Related points, such as the importance of A/B testing, quality control, and how to gauge results from a conversion rate strategy are also covered, along with descriptions of real-world success stories.