EGC’s Marketing Edge Podcast: The Future of Marketing—New Media & The Creator Economy Explained

The creative juices are flowing! Join Rich DeSimone, EGC’s VP, Creative Director, who talks about the changing media landscape and latest groundbreaking advancements.

What do the Las Vegas Sphere and 3D billboards have in common? They are but two of the cutting-edge creative methods by which brands are making their presence known and gaining traction. Bordering on futuristic, not only the content—but forms of media (or “vessels”)—are impacting the creative aspect of marketing like never before.

Here are a couple of other things to think about:

Were you aware that computer-generated imagery (CGI)—when applied to organic, user-generated content (UGC)—are making social media users ask: “Was that real?”

Did you know that the growing field of content creators—when hired to authentically promote a brand—can increase visibility many times over?

Find out more amazing news about all things creative as Rich talks with host Max Ross in this week’s podcast.

Tune in now…

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