EGC’s Marketing Edge Podcast: How to Turn Customers into Champions—The Power of User-Generated Content

Have you ever considered trying user-generated content (or UGC) to promote your brand? Christina Botte, EGC’s Director of Social Media, explains the impact of UGC in our latest podcast.

Yes, members of your very own customer base could well bring recognition to your brand in ways you never imagined. If you have a particularly satisfied customer who posts photos of videos to their social media platforms of choice or writes an online review or even texts friends and family about a wonderful experience with your brand—that’s UGC in action!

Listen in as Christina talks with Marketing Edge host, Max Ross, about how to develop a UGC strategy through everything from gifting, referral programs, and enlisting help from creators, among other tactics, as well as how to gauge UGC success.