EGC’s Jackie DiBella-Curry Quoted in Modern Retail

Jackie DiBella-Curry, account manager at EGC Group’s Craft Beverage Division and co-founder of the Craft Beer Marketing Awards, recently offered industry insights to Modern Retail.

The focus of the Modern Retail article was on Allagash Brewing Company, located in Maine, and its plan to change course in order to appeal to a wider audience and stand out among competing brands.

Having just co-hosted a successful ceremony for the 2024 Craft Beer Marketing Awards (CBMAS), Jackie commented on changes that have taken place in the industry. One of the most noteworthy trends is the shift among some brands—like Allagash—to branch out by creating and marketing other types of beverages :

“A lot of breweries have embraced the consumer want of different beverage types, and started distilling and creating ready-to-drink cocktails and seltzers.”

Read the complete Modern Retail article.

Be sure to visit the CBMAS website.