Christopher Canadeo gets candid about how AI has forever changed the game in search, and how businesses can adapt before falling behind. Ironically, most businesses are not correctly optimizing for being discovered by ChatGPT, Gemini, or other AI-powered search engines. As result, they risk falling by the proverbial wayside. Christopher considers this new era in search via AI ‘a double-edged sword’: This technology can either make a business stand out or bury it among competitors. Why? Because AI is not just about adapting but conscientiously curating and double checking to ensure that every bit of information about an online presence is accurate and up to date. (This is the ‘right’ way to execute AI in search.) Read the complete Long Island Business News article, which includes information about generative engine optimization (GEO), the process that refines digital content so that it can be discovered by AI-powered platforms. (Christopher also included five pointers that businesses can apply to make GEO their ‘secret weapon.’) (If article is gated, click and read this PDF.)
