Podcasts are rapidly appearing everywhere. EGC President Nicole Penn presented advice to Newsday about how to create a successful and effective podcast that will stand out.
The Newsday article documented how many Long Island-businesses are becoming part of what may be called the “podcast boom,” with 1-800-Flowers.com, the well-known online floral retailer, as the latest brand to join this ever-growing list. Other famous names who currently stream podcasts include actress Lindsay Lohan (“The Lohdown”), and former WFAN sport-talk host Mike Francesca (“The Mike Francesca Podcast”).
With so many podcasts about so many different topics, Nicole’s advice to podcasters is to narrow the subject of their programs, stating: “The nichier the better.” The more focused the podcast, the more informative and memorable it will be to listeners.
Read the complete Newsday article.
Listen to this podcast, produced at The EGC Content Studio for the Long Island Association (LIA): “Long Island’s Future with Matt Cohen.”