The honors continue gathering for the EGC Group, as the Agency recently won a number of trophies from the Healthcare Advertising Awards in recognition for several outstanding and innovative campaigns.
Having just won several Platinum and Gold placements at the Hermes Creative Awards, the momentum of EGC’s work for two clients in the healthcare sector—Mayo Clinic Diet at Digital Wellness and Dental365—have resulted in a total of 10 wins at the 39th annual Healthcare Advertising Awards:
Mayo Clinic Diet
Weight Loss for Life
- Television Advertising – Single (Gold Award)
- Website (Gold)
- Health Promotion Program (Gold Award)
- Total Public Relations Campaign (Gold Award)
- Integrated Marketing Campaign (Bronze Award)
Mayo Clinic Diet Total PR Campaign
- Total Public Relations Campaign (Gold Award)
Mayo Clinic Diet Health Promotion Program
- Health Promotion Program (Gold Award)
The New Mayo Clinic Diet TV – Carole Cate
- Television Advertising – Single (Bronze Award)
Mayo Clinic Diet Integrated Marketing Program
- Integrated Marketing Campaign (Merit Award)
Dental365
Using User Generated Content to Change Perception and Make People Smile
- Television Advertising – Single (Silver Award)
For 39 years, The Healthcare Advertising Awards has recognized the field of healthcare marketing and advertising. A national panel of industry specialists review each piece, judging creativity, marketing execution and message impact. As this sector has matured into a sophisticated and competitive field, the bar for outstanding campaigns continues to rise. Out of 4,400 entries, Gold awards were given to 512 entries, Silver awards to 360 entries, and Bronze awards to 249 entries.
Read more about the Healthcare Advertising Awards.