In a recent Insider article, EGC President Nicole Penn presented findings of how the “baby boomer” generation represents a healthy percentage of consumers who are seeking products and services. In this article, Nicole points out that consumers in this age group are looking to spend on products and experiences. They are not only outpacing Gen Z shoppers, but are forcing brands to keep up with their shopping demands. How can brands accommodate them, and what should they keep in mind when reaching these enthusiastic shoppers? Read the complete article here.
