EGC President Nicole Penn Discusses Branding in “Media Village”
EGC president Nicole Penn was one of five experts included in a recent “Media Village” article on the most effective methods of branding via traditional media.
Nicole believes that consumers should have an upfront understanding of what a particular brand has to offer – now – as opposed to when they need particular goods or services. Using an urgent care client from last year as an example, she states that potential clients who know about the extra benefits of this center beforehand would likely make the extra effort to travel to go there in the event of a medical situation. A campaign for this urgent care center was developed using a combination of “old school” traditional television advertising and social media promotion. Read Nicole’s complete explanation here.