In this article, published in Long Island Business News (LIBN), Nicole Penn, CEO of EGC Group & Suade Performance PR, addresses the misconceptions (and mistakes) regarding the approach and application to AI. The reality for effectively using this technology is combining the appropriate tools with the human expertise that knows how to analyze and apply AI-generated data and information. The article further emphasizes the importance of why brands must stay up to date in how they appear in search, which is now conducted through ChatGPT, Claude, and Gemini, among other AI tools. This is but one example of why brands must be ready, willing, and able to keep evolving to stay relevant and visible in the age of AI. Read the complete article.
