Become better informed about artificial intelligence (AI) through this article written for Entrepreneur by EGC President, Nicole Penn.
Nicole explains how AI can—and should—be implemented into marketing strategies, and points out EGC’s application of this technology:
At EGC Group, our digital marketing strategy encompasses a holistic approach, wherein AI serves as a powerful tool to enhance various aspects of our campaigns. With AI, we can analyze massive volumes of consumer data, identify patterns and generate actionable insights in real time.
Any aspect of marketing—ad performance, copywriting, and email—may benefit from AI. It is important to keep in mind, however, to know when, where, and how to apply AI. With concerns of data privacy, polices must be implemented to protect all client-related information. Additionally, despite its impressive efficiency, AI has also proven to be inaccurate at times.
Ultimately, careful application of AI that is guided and supervised by human professionals, will yield great results for marketing agencies and their clients.
Read the complete Entrepreneur article.
For more of EGC's insights on artificial intelligence, watch the webinar—"AI in Action: Applications for Marketing Professionals," which covers customer analysis, automated optimization, and audience segmentation, among other topics.
Also, discover EGC EDGE™, our own AI-powered technology that our team utilizes to help clients determine their next marketing move.