EGC CEO Nicole Penn was among a group of professionals who praised the capabilities of artificial intelligence (AI) in a recent Fast Company article.
The article, titled “How Workers Can Use AI to Sound More Confident,” explains how projects created by professionals of all disciplines (artists, writers, CEOs, etc.) may be enhanced through AI for the purpose of achieving even greater end results.
From task automation to polishing a written proposal, AI effectively supplements human effort.
As Nicole states:
“AI is serving as a tool to make us even more efficient and has helped in information gathering and automated tasks. That said, It can’t replace our ability to create creative ideas, intrigue and strategy. We are also testing AI predictive analytics tools in HubSpot and Analytics to have clearer views on marketing outcomes.”