“What do you spend too much money on?” This universal question was the springboard for the new influencer campaign created by EGC for client Jovia Financial Credit Union.
People who were interviewed gave spontaneous replies that included concert tickets, handbags, and a family trip to Disney. The purpose of these on-the-spot interviews was to promote Jovia’s unique “Stash My Cash” money management feature.
This influencer campaign proves to be not only influential but educational.
See the interviewees and find out how “Stash My Cash” helps Jovia's clients save money in this Instagram video.
(Oh, and be on the lookout for EGC's "Influencer & Creator Studio" page, which will be launched in the near future.)