EGC Featured in Newsday on Rebranding
Newsday: Well-Known Local Company is Named After Founder
Recently, Infosys International, a privately owned business and information technology consulting firm located in Plainview, NY, was renamed Raj Technologies. The founder, Raj Mehta, started the company in 1986. The reason for this change, interestingly enough, arose out of having to reach a settlement with an Indian multinational company with a similar name. Graham Byers, Vice President, Strategic Planning for EGC Group, offered insight into the challenges of rebranding in this situation.