EGC featured in Newsday on managing e-commerce returns
Newsday: Customer expectation of free returns puts the squeeze on small retailers
With the generous online return policies of many larger retailers, consumers have grown accustomed to free returns.
In fact, the promise of free or cheap returns has led to more so-called "intentional returns." A recent report by Brightpearl found that one quarter of survey respondents said they have bought multiple items with the intention of sending some back.