EGC Creates Multi-Million Dollar Campaign for Premier Home Health Care
EGC’s integrated campaign features the song “We Are Family” as it encourages people to join the Premier family and become a home health care aide.
The message of this campaign—”Join Our Family”—is being promoted through traditional print cover wraps, out-of-home (OOH), broadcast and cable television advertising, digital display ads, paid search, and paid Facebook and YouTube ads. In order to reach and appeal to wider audiences, each marketing piece has been produced in both English and Spanish versions.
Be on the lookout for the commercial that is currently airing—with "We Are Family" playing in the background.
For 30 years, Premier Home Health Care, Inc. has provided long-term care to patients that enables them to recuperate in the comfort of their own homes. With 24 locations throughout Florida, Illinois, Massachusetts, New Jersey, New York, and North Carolina, Premier Home Health Care, Inc. has a trained and managed staff of nearly 100,000 aides who provide 24/7 in-home care to patients.
Be sure to check out EGC's healthcare and wellness page.