EGC Creates Masterful Campaign for KISS’ “Lash Couture Masterpiece”

Get an inside look at the creation of EGC’s latest video campaign for client, KISS.

To launch “Lash Couture Masterpiece,” the most luxe lash line of KISS, EGC created a campaign—courtesy of The Content Studio—that is all about the details. Watch the video here.

01.KISS MasterpieceWe shot the very beginning of the product design process to show how the lashes were made, along with the process behind the handwoven tweed like pattern.

02.KISS.HandwovenBeautiful macro shots of fabrics and the lashes were shown to give customers a little “behind-the-scenes” look into the making of a masterpiece. 

03.KISS.CloseupWe then see tight shots of the lashes being put on, juxtaposed with shots of women getting ready for a night out. 

02.KISS CompositeThe video closes with a view of the whole look, as this beautiful group of women arrives at a fancy event.